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Specialized Beef Markets an Opportunity for Manitoba Producers
11.08.2010 13:32 "Agro Perspectiva" (Kyiv) —
Taking advantage of new and growing specialized kosher and halal beef markets is an opportunity waiting to happen for Manitoba beef producers, according to Manitoba Agriculture Minister Stan Struthers.
In a statement yesterday, Struthers cited a recently completed study by Interpoc Inc. which he said clearly demonstrates there is a growing market for specialized beef products in Manitoba, Canada and internationally, driven by people who follow Jewish and Muslim religious food practices.
«This research also identifies the need for new suppliers and the potential for developing new halal and kosher products such as seasoned and marinated meats, hamburgers, hotdogs, sausages, beef jerky and deli meats,» he said.
The total halal meat market in Canada is estimated at $214 million and the nationwide kosher beef market is calculated to be about $130 million. The study indicates a limited number of companies currently service the specialized halal and kosher demand in Canada, indicating there is room for more competition in this growing market.
«Unique processing and production requirements are necessary to meet halal and kosher specifications and often contacts are needed to enter the market supply chain,» said the minister. «Researchers have uncovered this growing market opportunity for Manitoba’s quality beef and (the Manitoba government’s) business development specialists can provide a valuable service of linking the two.»
Such specialized meat products are expensive and are often only available frozen instead of fresh because of limited production and availability.
Part of the research focused on how to link stakeholders in the supply chain of halal and kosher beef production with sales channels in order to inquire about business opportunities, leads and prospective sales into the future. Struthers also stated that, while the study focuses on the opportunity for beef, similar substantial opportunities exist for lamb, goats and poultry.
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