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Coca-Cola introduces ‘Traffic Light’ colour marking
07.06.2019 17:03 "Agro Perspectiva" (Kyiv) —
The Coca-Cola RF branch has launched a pilot project for its products’ voluntary color labeling under the trademark Coca-Cola. Ukrainian National Association of Sugar Producers says referring to the WaterMarket report.
As to the report, the company, one of the first among the RF companies, has supported, already within this year Jun, the initiative of Rosspotrebnadzor for the application of ‘Traffic Light’ type marking for food products and soft drinks - what is to promote the adherence to the principles of healthy eating.
Reportedly, the ‘Traffic Light’ color coding of the food product includes information on the content of fats, saturated fatty acids, sugar and salt within one serving and per 100 ml. These data are indicated both as absolute figures and as percentages from the recommended daily or average daily requirement (requirements), calculated per serving, and are highlighted within red, yellow or green color.
Reportedly, as part of the pilot project on voluntary color marking, the Coca-Cola RF branch has started gradually placing the new-type labels on Coca-Cola brand names. By end 2019, the marking will appear on plastic bottles of the entire Coca-Cola lineup presented on the RF domestic market: Classic, Zero, Cherry and Vanilla.
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