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Nutrena® creates online community for horse enthusiasts
17.06.2010 09:52 "Agro Perspectiva" (Kyiv) —
This week, Cargill’s Nutrena® brand launched a new blog site called The Feed Room that is designed to be a central source for horse enthusiasts to get the latest information on the care and feeding of their horses.
The site will cover a wide range of topics including horse feed, feeding tips, digestive health, weight control for horses, training tips & tricks, and industry events. Visitors can view videos, leave comments, ask questions and subscribe to receive updates via RSS feed or e-mail.
«Every day we engage in conversations with passionate horse owners across the country,» said Jackie Rieck, Nutrena® brand marketing manager. «We wanted to provide a central location for horse enthusiasts to educate themselves, interact with us and find a community of their peers.»
In developing The Feed Room, the Nutrena® brand commissioned a team of experts in the horse industry to blog and respond to site visitors’ questions, with new posts featured weekly. Featured bloggers will include experts from Cargill’s Nutrena® team and industry experts from outside the company.
«I work for the Nutrena® brand, but I’m also a horse lover,» said Gina Thesing, lead blogger for the site. «We have designed The Feed Room to be an open forum for anyone who loves horses, whether or not you feed Nutrena® brand products. We’re committed to writing about what our audience tells us they want to know, not about what we think they ought to hear.»
The Feed Room is live and ready for comments. Horse enthusiasts are encouraged to visit www.horsefeedblog.com and leave comments, questions and feedback for the blog team.
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