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Coca-Ccola North America announces
10.03.2010 11:30 "Agro Perspectiva" (Kyiv) —
Coca-Cola North America has been an official sponsor of the number one-rated television program, American Idol, for all of its nine seasons on Tuesdays and Wednesdays on FOX. Coca-Cola has joined forces with Regal Entertainment Group (NYSE: RGC), a leading motion picture exhibitor owning and operating the nation’s largest theatre circuit, to launch the «Picture Your Family at the Idol Finale» Sweepstakes.
Coca-Cola is the official sponsor of the Sweepstakes, which runs through April 1. Regal Crown Club members 18 years or older can enter for their chance to win the grand prize of a trip for four to attend the two-part American Idol Finale at the NOKIA Theatre L. A. Live. To enter, moviegoers can sign up or use their existing Regal Crown Club card when purchasing any large Coca-Cola fountain product. Fans can also enter for free by mailing a 3x5 card printed with the information described in the Official Rules in a business size envelope to: Regal Crown Club/Coca-Cola/American Idol Entries, 7132 Regal Lane, Knoxville, TN 37918. Mailed entries must be received by 4/1/2010. «Regal theatres continue to be a great partner of Coca-Cola. We are excited to jointly launch this customized American Idol sweepstakes that will reward one of Regal’s loyal consumers with a trip to the American Idol Finale. We look forward to continue working with Regal to develop unique, value-added promotions that enhance the moviegoing experience for Regal consumers,» said Stefanie Miller, Coca-Cola North America Vice President of Strategic Partnership Marketing.
«Through our partnership with Coca-Cola, Regal Crown Club members have a chance to see the Finale of this very popular show in person. Regal Entertainment Group is thrilled to give our most loyal moviegoers the opportunity to take their family to see these rising stars and to experience the excitement and glamour that is L. A. LIVE,» stated Dick Westerling, Regal Entertainment Group Senior Vice President of Marketing and Advertising. «Coca-Cola is a premiere partner for Regal and we are honored to once again collaborate through this tremendous promotion.»
With more than six million active members, Regal Crown Club is the number one theatre loyalty program in the country. The Regal Crown Club allows moviegoers to accumulate credits at the box office and concession stand to earn free popcorn, soft drinks and movies. Regal Crown Club membership is free and open to everyone 13 years of age and older.
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