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Ukrainian Grain & Oilseed Market

Ukrainian Grain&Oilseed Market

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Russia. The dairy market: struggle for selling

21.03.2007 09:21 "Agro Perspectiva" (Kyiv) — The Russian union of the enterprises of dairy branch (RSPMO) advances in the Government the program " School milk ". It is supposed, that even pervoklashki all country daily begin to receive a useful drink due to the budget. Lobbyists have already got support of the first vice-premier Dmitry Medvedev and have agreed with the Ministry of Agriculture about inclusion of the document in the federal target program that is developed within the limits of realization of the law " About development of an agriculture ". By calculations of executive director RSPMO of Vladimir Labinova, delivery of milk in schools should stimulate a consumer demand and development of dairy animal industries and becomes the mediated measure of support of an agriculture. Opinions of participants of the dairy market — are rather inconsistent. Chairman of board of directors of the situated near Moscow company " Russian milk " considers(counts) Vasily Khodov, that the project is poorly interesting to its(his) enterprise, as it should to establish(install) the additional equipment for sterilization and packings of milk which will not pay back because of small standard items. The head of dairy department of Group of companies " Dominants " (owns Bryukhovetskim MKK and SKK «Leningrad») agrees with the businessman Vladimir Cheverov also: " Requirements to children’s milk special, the responsibility high. God forbid, you will pass(miss) a party(set), for example, with antibiotics. Constant observance of high sanitary norms(rates), work with budgetary money and small standard items do(make) the program unattractive for us ". — That made milk met all requirements school, work on manufacture should be lead serious, — argues CHeverov. — It is necessary to put the special equipment for pouring and packings, to start a new work cycle and to debug work with suppliers, to organize logistics for delivery of milk in schools, correct transportation and storage. Volumes on which we can count, do not pay back these expenses. Statistical researches on the Krasnodar both Stavropol edges(territories) and the Rostov area, show, that even if daily to provide on a glass of milk to each schoolboy — standard item will make about 40 tons a month. And our enterprises accept for processing on 600 tons daily. In opinion CHeverova, participation in the program " School milk " can be to interestingly small regional enterprises or even farmers which are interested in the additional guaranteed commodity market to the product. This idea proves to be true in practice. Cattle breeders from situated near Moscow village Yaropolets already more than year deliver milk in a kindergarten, hospital, a boarding school and schools of Volokolamsk and area Volokolamskogo. " We put before ourselves a problem(task) — to sell milk under higher prices, than accepts molzavod, — director agrofirmy " YAropoletskoe tells milk " Andrey Kovalev. — At the present price of purchase of crude milk of 8 roubles, in schools we deliver on 14 — 15 roubles. It helps(assists) to survive with a present situation and to live adequately ". To the product the new head of a former collective farm created the market itself. One year ago in Volokolamsk area there was no shop of pasteurization of milk. " We were the first who has decided to deliver milk to children ", recollects Kovalev. Have counted — pasteurization udorozhaet an end-product on 2 roubles for litre, and establishments of formation(education) if buy(purchase) milk 17–18 roubles are not cheaper. Have offered a competitive price, have put on a farm the equipment for pasteurization of milk and business has gone. Initiative Kovaleva was supported(maintained) by authority. The facilities(economy) has won two tenders for delivery of milk in children’s establishments, has received «goods» from officials of a department of formation(education) and the regional Ministry of Agriculture. Now every morning molokovoz from a farm carries on school dining rooms just otdoennoe and the pasteurized milk with fat content of 3,6 % and the maintenance(contents) of fiber — 3 %. Volume — only 1–2 tons a day, but to cattle breeders it is favourable. While. If the program " School milk " will be accepted at a federal level, the road to schools " YAropoletskomu to milk " will be closed. — According to conditions offered on the program, children’s milk should be sterilized, packaged in asepticheskuyu packing on 200 ml with a period of storage of 6 months, — reminds Kovalev. — small selkhozproizvoditelyu to organize such processing not under force. The program is initially calculated on dairy giants. The opinion yaropoletskogo director is confirmed with the operating partner of agency CVS Consulting Michael Mishchenko: «Program» School milk " should be interesting mainly large regional pererabotchikam. They to the greatest degree correspond(meet) to all requirements and in a condition to satisfy demand at a local level. As the project mentions(touches) children, official bodies and budgetary funds, periodic checks are inevitable. Work under the program those companies which are assured, that their product qualitative can only, correctly packed and completely corresponds(meets) to norms(rates) of a children’s feed(meal). Under the project it is necessary to buy(purchase) the new equipment, and these are additional investments. It is obvious, that it(he) is calculated on the large manufacturer, fine there there is nothing ". To each schoolboy — on a glass of milk. Under noble care of the future generations struggle for good business disappears. Start up standard item under the program it is insignificant, but it(he) is stable and will be paid from the budget. However, whether fairly, what to cattle breeders from this big state pie can not get crumbs? — Any surcharges to farmers who will deliver high-quality raw material for children’s milk, in the program " School milk " is not provided, distressed Kovalev.

K-vedomosti

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