BASF becomes global preferred partner for paint related products to leading OEM brand
For the next two years, BASF becomes a preferred partner for the sales of paint related products (PRP) to the BMW global refinish network.
BASF’s premium refinish brands Glasurit® and R-M® are existing preferred partners for the supply of paint solutions. Now, with the addition of PRP products including RODIM and other products, BASF strengthens its total offer in line with BMW’s growth strategy. The latest agreement includes PRP products to BMW authorized dealers and body shop networks around the world.
«We are very excited to bring RODIM as part of a complete one stop shop offer to BMW. RODIM benefits from BASF’s extensive experience in the coatings business and is perfectly aligned with our paint brands to help body shops streamline processes and optimize results,» said Chris Jackman, Director of Strategic Account Management, BASF Automotive Refinish Coatings Solutions. «As a reliable and trusted total solutions partner, we ensure BMW customers have access to the best combination of solutions to drive performance efficiently and safely,» he said.
RODIM is a perfect fit with BASF’s branded refinish paint and paint processes and offers a choice of standard and premium accessories for personal protection raising overall standards on the shop level to optimize performance.
Glasurit and R-M continue to be recommended for refinish paint repairs of BMW and MINI cars at all BMW authorized dealers and body shop networks in 44 markets around the world. The current agreement already includes a dynamic portfolio of paint, training and digital color solutions as well as its advanced body shop management tools.
About BASF’s Coatings division
The Coatings division of BASF is a global expert in the development, production and marketing of innovative and sustainable automotive OEM and refinish coatings, decorative paints as well as applied surface treatments for metal, plastic and glass substrates in a wide range of industries. The portfolio is completed by the «Innovation Beyond Paint» program which aims at developing new markets and businesses. We create advanced performance solutions and drive performance, design and new applications to meet our partners’ needs all over the world. BASF shares skills, knowledge and resources of interdisciplinary and global teams for the benefit of customers by operating a collaborative network of sites in Europe, North America, South America and Asia Pacific. In 2019, the Coatings division achieved global sales of about ˆ3.75 billion.
