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Vittel reforestation pledge to combat climate change
08.04.2010 13:35 "Agro Perspectiva" (Kyiv) —
Nestlé Waters brand Vittel pledges to plant 350,000 trees in the South American rainforest to help fight climate change.
Working with French environmentalist Tristan Lecomte, his carbon management company The Pure Project, and local cocoa farmers; the trees will be planted in 2010 under an existing project in the Bolivian Amazon and a new project in Peru.
Through this ambitious project of reforestation, Nestlé Waters France also intends to help maintain ecosystems and biodiversity.
Mr Lecomte said: «The project safeguards the water resources in the Amazonian basin and attaches importance to the rainforest, a major factor in sustainable development. Planting 350,000 trees will make a difference against global warming.»
Nestlé Waters France also seeks to create a sustainable project that will benefit the local cocoa farmers.
The seedlings planted will grow into taller tropical trees. This will provide ideal shade and growing conditions for the smaller cocoa trees, allowing the farmers to double their yield to up to 2,000 kilograms of cocoa beans per hectare, per year. The farmers can also increase their revenues from the sales of the trees after being harvested.
In addition, this reforestation project will allow the offset of the equivalent of 115,000 tonnes of CO2 during the entire lifespan of the trees.
Bottled at source in France and Belgium, Vittel has been under the Nestlé Waters umbrella since 1992.
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