Agro Perspectiva

Coca-Cola Great Britain Goes For Gold On Recycling

30.03.2010 13:26 "Agro Perspectiva" (Kyiv) — Coca-Cola Great Britain (CCGB) in partnership with Westminster City Council is today installing 260 new recycling bins across London to help recycle the 11,000 tonnes of waste that gets thrown away in the capital every day. This partnership — Coca-Cola’s biggest recycling collaboration to date — will make it easier for Londoners to recycle bottles and cans when they are out and about at locations including Oxford Circus, Piccadilly and Shaftsbury Avenue. The initiative is just one part of Coca-Cola’s commitment to help London stage a ’green’ Olympic Games in 2012 and leave a lasting environmental legacy for the city. It was inspired by new research conducted by the company revealing that more than half of Londoners (56 per cent) want to recycle when away from their homes but 97 per cent think that is made more difficult by a lack of facilities. The new bins have dual access: one side for ordinary rubbish and one side for recyclable materials such as paper, plastic bottles and aluminium cans. Stylish in design, the new recycling bins are branded with Westminster City Council and Coca-Cola logos. The launch will be supported by outdoor advertising campaign which will run for a fortnight, reminding Londoners that their waste can live again through recycling. London will not be the only city to benefit from the Olympic Games or Coca-Cola’s recycling efforts. In partnership with WRAP, the Coca-Cola System already has 44 Recycle Zones in shopping centres, theme parks, transport hubs and universities across the country and has plans to almost double this number by the time the Olympic Games commence in 2012. Liz Lowe, Citizenship Manager, Coca-Cola Great Britain said: "As the longest continuous sponsor of the Olympic Games we want to help make London 2012 a truly sustainable event. Encouraging consumers to recycle is a vital part of this but it’s not just something we should do for four weeks during the Games. We want to use the power of the Olympics to inspire consumers to help make London more sustainable in the run up to 2012 and long after. «At Coca-Cola all our bottles and cans are 100% recyclable and when they’re finished they’re not waste but can be used again and again through recycling. Our research shows people get frustrated when they can’t recycle them on the go, so we’re putting these bins in place across the capital to make it much easier — so come on London! Do the right thing!» Cllr Danny Chalkley, Westminster City Council’s cabinet member for city management, said: "This ground breaking deal with the world’s most famous drinks company will make a genuine difference in the heart of the capital by increasing recycling and reducing the amount of litter on our streets. «We’re determined to make recycling as easy as possible for the millions of people who come into central London every day, and Coca-Cola has demonstrated how a responsible producer can help play its part in helping the environment.»