EC allocated ˆ185.9 million euros in 2022 for the promotion of EU agri-food products both globally and in Europe

30.12.2021 14:39 "Agro Perspectiva" (Kyiv) — Following are selected highlights from a report issued by a U. S. Department of Agriculture attache in The Brussels USEU, on December 15, 2021, the European Commission announced that its annual promotion work program would allocate ˆ185.9 million euros ($210.6 million USD) to the promotion of EU agri-food products in and outside the EU in 2022.

Speaking on the release of the work program, Agriculture Commissioner Janusz Wojciechowski said: «Our promotion policy plays a key role in the transition towards sustainable food systems. Our aim is to increase awareness of organic farming and more sustainable agricultural practices, coupled with the promotion of fresh fruits and vegetables, essential for healthy eating and balanced diets. Demand for these products needs to grow if we want more producers to join the green transition.»

The 2022 work program focuses on campaigns that align with the ambitions of the European Green Deal and support objectives from the Farm to Fork strategy, Europe’s beating cancer plan, and the EU organic action plan. As a result, budget lines are earmarked for projects that promote organic products, increase

awareness of the EU’s rules for sustainable agriculture and animal welfare, or increase consumption of fresh fruit and vegetables in the EU. A novel development this year is that the campaign’s visual promotion materials will have to refer to the food-based dietary guidelines of the targeted EU country.

For campaigns outside the EU, the Commission is targeting markets with high-growth potential, such as Japan, South Korea, Canada, and Mexico. The EU campaigns are expected to enhance the competitiveness and consumption of EU agri-food products, raise their profile, and increase their market share in third countries. Out of the ˆ185.9 million euros budget, ˆ80.1 million euros ($ 90.7 million USD) are earmarked for promotion in third countries, including ˆ8.3 million euros ($9.4 million USD) for promotion programs for Canada, the USA and Mexico.

26.07.2024
	09:28	Ongoing Economic Crisis in Argentina Impacts Dairy
15.07.2024
	10:28	Decline of China Pork Imports Continues in 2024
	08:20	Lower Prices Propel Mexico 2023/24 Soybean Meal Imports
13.07.2024
	10:15	China Imports of Major Feed Grains at Record for Oct-May period
12.07.2024
	01:08	Climate risks projected to affect fish biomass around the world's ocean, FAO report says
06.07.2024
	10:15	Global cereal production 2024 forecast scaled up and now set to exceed the 2023 level
	10:01	FAO Food Price Index stable in June
03.07.2024
	12:31	World pear production for MY 2023/24 is projected up more than 275,000 tons to 25.2 million
	12:23	U.S. wheat exports are forecast to rebound by more than a million tons in the 2024/25 marketing year
01.07.2024
	08:58	World apple production for MY 2023/24 is forecast to rise more than 700,000 tons to 83.7 million
	08:39	World coffee production for 2024/25 is forecast to rebound 7.1 million bags
25.06.2024
	17:57	Central, Eastern and South-Eastern European banks report strengthening loan demand and improving profitability
	17:05	Global Environment Facility approves $70 million to support FAO projects in 28 countries
24.06.2024
	04:15	Emergency brake triggered for oat imports from Ukraine
23.06.2024
	09:00	Colombia Production: Two Periods of Sharp Decline
19.06.2024
	15:35	World pear production for MY 2023/24 is projected up more than 275,000 tons to 25.2 million
	10:35	India Apple Imports Forecast at a Record High
12.06.2024
	09:21	FAO Food Price Index slightly up in May: higher cereal and dairy prices offset easing sugar and vegetable oil quotations
03.06.2024
	14:04	Commission clarifies support for farmers in case of exceptional weather events
	13:33	Digitalization: it is time to bridge the gap between urban and rural areas
22.05.2024
	18:25	Two years of Solidarity Lanes have brought the EU, Ukraine and Moldova closer together
21.05.2024
	08:10	Seven additional private sector leaders announce support for Antimicrobial Use Stewardship Principles in poultry, now includes over 40% of global poultry meat production
13.05.2024
	23:32	EU extends trade support to Ukraine for one more year
	04:36	European Union corn is forecast at 18.0 million tons
11.05.2024
	18:55	2024/25 Grain Consumption Expands while Trade Moderates
	18:47	Oilseeds Stocks Forecast to Reach Record Highs in 2024/25
06.05.2024
	09:17	The International Year of the Woman Farmer in 2026 Approved by the UN General Assembly, it will increase awareness of the crucial role women farmers play in agrifood systems
04.05.2024
	08:10	2024 wheat forecast trimmed
03.05.2024
	21:25	Rising international quotations for meat, cereals and vegetable oils offset drops for dairy and sugar
	07:10	El Niño and La Niña: four crucial steps to build climate resilience
01.05.2024
	08:25	Acute hunger remains persistently high in 59 countries with 1 in 5 people assessed in need of critical urgent action
29.04.2024
	10:43	New CEO at BASF: Martin Brudermüller hands over to Markus Kamieth
25.04.2024
	09:45	Parliament approves a revision of the EU’s common agricultural policy
23.04.2024
	16:23	MEPs approve trade support measures for Ukraine with protection for EU farmers
17.04.2024
	18:08	Ministry of Agrarian Policy and Food predicts this year’s harvest of grains and oilseeds at about 74 million tonnes
16.04.2024
	12:12	West Africa Cocoa Shortage Pushes Up Prices
11.04.2024
	23:48	U.S. Soybean Meal Exports Forecast at Consecutive Records in 2022/23 and 2023/24
	23:10	EU Wheat Exports Challenged by Russia’s Growing Dominance
	11:30	Country of origin of honey must be clearly visible on the label. EU honey traceability system to be developed
10.04.2024
	15:59	Commission starts setting up the Agriculture and Food Chain Observatory
	15:33	Commission approves ˆ2.2 billion German State aid scheme to support the decarbonisation of industrial processes to foster the transition to a net-zero economy
	13:17	Donau Soja urges EU for clarity on EUDR implementation
09.04.2024
	10:44	Ukraine remained the third source of EU imports in 2023, with a value of EUR 11.8 billion
06.04.2024
	10:04	World cereal output seen up in 2023/24
	09:55	FAO Food Price Index rises in March
05.04.2024
	10:04	Shellfish Crop Insurance Program Offers Oyster Producers Needed Protection from Environmental Challenges and More
03.04.2024
	23:01	Croatian horseradish root ‘Ludbreški hren' added to register of Protected Designations of Origin
02.04.2024
	10:15	FAO and chef Fatmata Binta announce new project to empower women fonio producers in Ghana
28.03.2024
	12:55	Council compromise on Ukraine ATMs – Only a half step forward in the right direction
	09:18	Commission approves amendment to Italian State aid scheme to support companies in Friuli Venezia Giulia in the context of Russia's war against Ukraine