Impossible Foods says China its top priority meat substitute market

11.09.2019 13:11 "Agro Perspectiva" (Kyiv) — Impossible Foods, a California-based producer of meat substitutes made from plants, is actively working to speed up its entry into China, its number one priority when it comes to overseas markets, Reuters says referring to Pat O. Brown, Impossible Foods Chief executive, report. As to him, the firm has already launched its products within Hong Kong and Macau and now ships to 450 restaurants within Asia, but it wants to boost its presence within the Chinese mainland, where meat production is harder as a result of chronic land and water shortages, Pat O. Brown said. Besides, the firm is in preliminary talks with potential partners, and was hoping to find firms or local governments that would help bring their technology to China once the firm completes the required regulatory processes. «China is our highest priority for future expansion, full stop,» Brown told. As to him, Impossible Foods eventually aims to move some production into Asia, with the firm already looking at potential sites. «We wish it was faster but we’ll go through it, just as we have in the United States and other places,» he said. «I am completely confident that we will make it.» «As soon as we have gone through the process and are welcomed into China by the government, and we have partners to work with, we’re going to move as fast as we possibly can,» he added.

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