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T.B.Fruit to seize at least 30% Ukrainian juice market
25.04.2018 11:27 "Agro Perspectiva" (Kyiv) —
As of this week, while sharing an interview with the Business magazine, Taras Barshchowskiy, T. B. Fruit Companies Group founder, has said T. B. Fruit, one of the Ukrainian biggest fruits/berries processors, is going to occupy at least a 30% share of Ukrainian juice market, Interfax-Ukraine says referring to Taras Barshchowskiy, Group founder, report.
«Our plan is to occupy at least 30% of the Ukrainian juice market, I have all the possibilities for that,» he said.
As to him, now T. B. Fruit is represented on the domestic market of juice concentrates and on the domestic market expensive segment of 100% juices. At the same time, the Group is going to offer cheaper products to the domestic market.
"As for the juice concentrates, now we occupy 2325% of the European market and 811% of the world market; as for the juices, now TM Galicia is positioned on the domestic juice market expensive segment (100% natural juices) what makes 20% of the Ukrainian juice market. Besides, now we are offering a new cheap category product to the domestic market this is TM Svitanok (which is already on sale).
It is to be admitted, now T. B. Fruit owns 8 processing plants producing juice concentrates (direct squeezed juice), fruit purees and frozen fruits/vegetables within Ukraine, Moldova and Poland.
As of now, within Ukraine, T. B. Fruit produces TM Galicia direct squeezed juices.
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